Manager, Lifecycle Marketing

Who you are

You have a strong background in lifecycle marketing, with experience in developing and executing strategies that drive customer engagement and retention. You are results-driven and customer-centric, understanding the importance of showcasing product value to users. Your ability to collaborate with cross-functional teams, including Product Marketing, Analytics, and Creative, sets you apart. You thrive in a fast-paced environment and are eager to make a significant impact on employee financial wellness.

Desirable

Experience in the financial services or wellness industry is a plus. Familiarity with marketing analytics tools and customer relationship management (CRM) systems will enhance your ability to succeed in this role.

What you'll do

In this role, you will define and implement lifecycle marketing strategies that drive customer acquisition and retention. You will analyze customer data to identify trends and opportunities for engagement, ensuring that ZayZoon's products resonate with SMB employees across North America. Collaborating closely with the Product Marketing team, you will develop campaigns that highlight the benefits of ZayZoon's financial wellness services. You will also work with the Analytics team to measure the effectiveness of marketing initiatives and adjust strategies accordingly. Your role will involve creating engaging content that speaks to the needs of employees, helping them understand how ZayZoon can alleviate financial stress.

What we offer

ZayZoon is committed to fostering a supportive and inclusive work environment. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower employees and make a positive impact on their financial wellness. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.