Director, Marketing Operations

Who you are

You have extensive experience in marketing operations, ideally with a focus on enterprise sales-led and product-led growth strategies. Your background includes a deep understanding of marketing technology stacks and how to leverage them for maximum impact. You are skilled in data analysis and can ensure clean data flows throughout the marketing lifecycle. You thrive in complex environments and can balance strategic thinking with operational execution. You have a proven track record of optimizing processes and improving efficiency in marketing operations. You are comfortable collaborating with cross-functional teams, including Sales Ops and RevOps, to design scalable solutions that drive business growth.

Desirable

Experience with automation tools and AI applications in marketing is a plus. Familiarity with lead scoring, routing, and account progression processes will help you excel in this role. You are a strategic thinker who can navigate the complexities of a multi-motion go-to-market engine and drive measurable results.

What you'll do

In this role, you will own and optimize the end-to-end lead, account, and PQL lifecycle across various go-to-market motions. You will design and implement scalable funnel and handoff processes in partnership with Sales Ops and RevOps, ensuring that marketing efforts align with sales strategies. You will serve as the strategic owner of the marketing automation platform, ensuring it meets the needs of the organization and drives efficiency. Your responsibilities will include analyzing data to inform decision-making and improve prioritization in marketing initiatives. You will lead efforts to apply automation and AI to enhance marketing operations, making processes more efficient and effective. You will also be responsible for measuring the impact of marketing activities from first touch through expansion, ensuring that all efforts contribute to the overall business objectives.

What we offer

Klaviyo offers a collaborative and inclusive work environment where diverse perspectives are valued. You will have the opportunity to work with a talented team dedicated to empowering creators and driving innovation in marketing operations. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of marketing technology and making a meaningful impact in the industry.