This role is for a Go-to-Market and Foundational Research Manager on the Reputation Marketing and Insights team. This role owns and is responsible for the first step in the go-to-market messaging process: development of data-driven insights to develop campaign strategy, messaging guidance, and to guide creative execution. Go-to-market research sets the strategic course of our marketing: including deeply understanding our customers, surfacing actionable insights, and developing the best narratives and message frames to deliver results. This role is also responsible for foundational research (beyond Go-to-market) will also be within scope, including collaborating with other teams across Policy, PR, and Corporate Communications team to identify key knowledge gaps, execute high quality research, and surface actionable insights to drive better business and reputational outcomes. The work will challenge you to be resourceful, think big while staying connected to the details, translate data-driven insights into strategic direction, and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense, but it is also meaningful and energizing.
Key job responsibilities
• Conduct message and creative testing research to guide the messages we should be using, and inform creative production and execution
• Develop marketing and substantive strategies to improve Amazon’s business outcomes and bolster its reputation
• Inform strategic planning and messaging architecture documents to direct paid and owned media campaigns
• Communicate data-driven insights and recommendations through presentations, papers, and other internal communication channels
• Scale learnings and insights to other teams in the broader Amazon marketing and communications community
• Remain informed and incorporate learnings from other research functions including reputation-tracking, policy, and product and marketing research
- Bachelors or equivalent.
- 3+ years of experience using quantitative and qualitative research data to make policy, business, or communications recommendations
- Expertise in both political and business message development, from exploratory stages to creative testing
- Excellent written and verbal communication skills, with an ability to communicate research to executive leaders and audiences that do not have a technical data background- Proven ability to positively influence marketing metrics
- Both client and vendor-side experience, with very strong vendor relationships and diverse expertise around traditional and innovative methodologies.
- An ability to move fast, adapt to change, and build programs and systems from the ground-up
- An eagerness to learn, experiment, invent, and have an impact
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
