Senior Product Marketing Manager, Self-Serve

Who you are

You have a proven track record in product marketing, ideally with experience in a self-serve or product-led growth environment. Your ability to analyze market trends and customer needs allows you to develop effective marketing strategies that resonate with diverse audiences. You are comfortable collaborating with cross-functional teams, including engineering and design, to ensure that product messaging aligns with user expectations and business goals. You possess excellent communication skills, enabling you to articulate complex concepts clearly and persuasively to stakeholders at all levels. You thrive in a fast-paced environment and are adept at managing multiple projects simultaneously, ensuring timely delivery of marketing initiatives. You are passionate about building inclusive teams and fostering a culture of diversity within your organization.

Desirable

Experience in the technology sector, particularly with internet infrastructure or SaaS products, is a plus. Familiarity with data-driven marketing techniques and tools will enhance your ability to drive user acquisition and engagement. A background in analytics or growth marketing will help you leverage insights to optimize marketing campaigns effectively.

What you'll do

As a Senior Product Marketing Manager at Cloudflare, you will lead the marketing efforts for the Self-Serve team, focusing on driving user acquisition and engagement across various product categories. You will develop and execute marketing strategies that align with the company's mission to build a better Internet. Your role will involve conducting market research to identify customer needs and preferences, allowing you to tailor marketing messages that resonate with target audiences. You will collaborate closely with product management and engineering teams to ensure that product features and benefits are effectively communicated in marketing materials. You will also analyze the performance of marketing campaigns, using data to inform decisions and optimize future initiatives. Your insights will be crucial in shaping the product roadmap and identifying opportunities for growth.

What we offer

At Cloudflare, we offer a dynamic work environment that encourages innovation and collaboration. You will have the opportunity to work with a diverse team of professionals who are passionate about technology and making a positive impact on the Internet. We provide competitive compensation and benefits, including flexible work arrangements to support your work-life balance. Our commitment to diversity and inclusion means that you will be part of a culture that values different perspectives and experiences. Join us in our mission to protect and accelerate any Internet application online, and help us build a better Internet for everyone.