Web Copywriter (Conversion & Growth) — B2B SaaS

Who you are

You have 4+ years of experience writing conversion-focused web copy specifically for B2B SaaS products — you understand how to translate complex product features into clear, compelling messaging that drives user action. Your background includes hands-on experience with live pages, where you've iterated based on data and analytics to enhance performance. You are comfortable collaborating closely with growth marketing, product marketing, and design teams to ensure alignment and effectiveness in messaging.

You possess strong editorial judgment and are adept at using AI tools to accelerate ideation and optimization processes. Your ability to structure web pages for scannability and conversion is second nature to you, and you have a keen understanding of how to craft headlines, subheads, and calls-to-action that resonate with target audiences. You thrive in a fast-paced environment and are motivated by the opportunity to make a significant impact on revenue generation through your writing.

Desirable

Experience with A/B testing and analytics tools is a plus, as is familiarity with SEO best practices. You are not only a skilled writer but also a strategic thinker who can leverage data to inform your creative decisions. If you have a portfolio showcasing your work in B2B SaaS environments, that would be highly beneficial.

What you'll do

In this role, you will write and optimize product pages, solution pages, and campaign landing pages that effectively communicate the value of ZoomInfo's offerings. You will partner with growth marketing to align web copy with paid media, account-based marketing (ABM), and lifecycle campaigns, ensuring that all messaging is cohesive and impactful. Your work will involve translating data, workflows, and AI capabilities into benefit-driven messaging that resonates with potential customers.

You will utilize analytics and A/B testing to iterate on messaging, layouts, and calls-to-action, continuously improving the effectiveness of web content. Collaboration will be key, as you will work closely with design, web operations, and product marketing teams to create a seamless user experience. Your role will also involve leveraging AI tools to enhance your writing process and optimize content for better performance.

What we offer

At ZoomInfo, you will be part of a dynamic team that values innovation and collaboration. We provide an environment where you can accelerate your career and make a meaningful impact. You will have access to tools and resources that amplify your work and support your professional growth. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.