Product Marketing Specialist

Who you are

You have a strong background in product marketing, ideally with experience in the public sector or technology solutions. You understand the importance of market research and can analyze customer needs and competitive landscapes effectively. Your strategic thinking allows you to develop compelling messaging that resonates with target audiences. You are a creative individual who enjoys hands-on execution and thrives in a collaborative environment. You are comfortable working closely with cross-functional teams, including product management and sales, to ensure alignment on marketing strategies. You are results-driven and focused on achieving growth objectives through innovative marketing initiatives.

What you'll do

As a Product Marketing Specialist at OpenGov, you will conduct thorough market research to understand customer needs and identify key market segments. You will develop customer personas that guide your marketing strategies and ensure that our products meet market demands. Collaborating with product management, you will create compelling messaging that highlights the unique value of our solutions. You will work closely with the sales team to develop sales enablement materials that support their efforts in the field. Your role will also involve analyzing the effectiveness of marketing campaigns and making data-driven decisions to optimize future initiatives. You will be responsible for generating demand for our products and ensuring that they are positioned effectively in the market. Your contributions will play a critical role in driving the success of OpenGov's product lines.

What we offer

At OpenGov, we pride ourselves on our performance-based culture where every employee is encouraged to take initiative and contribute ideas. We recognize and reward excellent performance, and we are committed to promoting from within. You will have the opportunity to work in a dynamic environment that values collaboration and innovation. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to power more effective and accountable government through our innovative solutions.