Head of Market Development Japan - BeReal

Who you are

You have a proven track record in market development, particularly in the tech or social media sectors, with at least 5 years of experience leading strategic initiatives. Your understanding of the Japanese market is deep, and you can navigate cultural nuances to drive user engagement effectively. You possess excellent communication skills in both Japanese and English, enabling you to present strategies and insights to C-level executives with confidence. Your entrepreneurial mindset allows you to operate independently while making strategic decisions that align with company goals. A strong network within Japan's tech, media, or influencer ecosystem is highly valued, as it will aid in building partnerships and driving growth. A bachelor's degree is required, and an MBA or equivalent advanced degree is preferred.

What you'll do

In this role, you will be the strategic leader responsible for establishing and scaling BeReal's presence in the Japanese market. You will define Japan-specific growth strategies, including positioning, messaging, and distribution channels tailored to local culture and social norms. Collaborating closely with product and design teams, you will adapt BeReal's features to meet Japanese user preferences and privacy expectations. You will conduct market intelligence to identify key usage differences compared to Europe and US markets, translating insights into actionable product and marketing strategies. Leading comprehensive user acquisition campaigns across digital channels, campus initiatives, influencer partnerships, and local events will be a core part of your responsibilities. You will also build and manage strategic partnerships with universities, local brands, media companies, and content creators to accelerate growth. Developing growth loops that leverage Japan's unique social media landscape, including platforms like LINE, Twitter/X, and TikTok, will be essential. Additionally, you will serve as the voice of Japanese users to headquarters, ensuring that their feedback is integrated into product development.

What we offer

At Voodoo, you will join a dynamic and international team dedicated to fostering genuine connections through social media. We offer a collaborative work environment where your insights and strategies will directly impact our growth in Japan. You will have the opportunity to work with a talented team that values authenticity and creativity. We encourage you to apply even if your experience doesn't match every requirement, as we believe diverse perspectives contribute to our success. Join us in scaling BeReal into an iconic social network used by hundreds of millions around the world.