
Empowering SMBs with digital marketing expertise
Hibu is a leading provider of digital marketing solutions for small and medium-sized businesses (SMBs) across the United States. Headquartered in Cedar Rapids, IA, Hibu enhances client online presence through services like website development, SEO, and marketing automation. Recently, the company opt...
Hibu offers comprehensive wellness benefits, a company-matched 401K plan, generous paid time off, and incentive trips. Employees also receive training...
Hibu's culture focuses on empowering small businesses through innovative digital marketing strategies. The company values collaboration and continuous...

Hibu • Columbus, Ohio, United States
Hibu is seeking a Senior Product Manager to enhance Core Client Experiences through strategic decision-making and digital experience development. You'll work on customer journey analysis and third-party integrations, requiring strong skills in data analysis and AI.
You have 5+ years of experience in product management, ideally with a focus on digital products and client experiences. You understand how to define product features and functionality requirements that align with market needs and strategic goals. Your background includes managing product implementation and enhancement projects, collaborating closely with technical teams and external partners.
You possess strong analytical skills, enabling you to track trends and uncover insights that inform marketing and product strategies. You are comfortable working with data analysis tools and methodologies, and you have experience in defining integration requirements such as APIs and SDKs. You are also familiar with leveraging AI to enhance client-facing tools and improve user experiences.
Experience in digital product development and a solid understanding of customer journey mapping are highly desirable. Familiarity with third-party integrations and vendor management will set you apart. You are a proactive communicator, able to coordinate effectively with cross-functional teams and stakeholders.
As a Senior Product Manager at Hibu, you will play a critical role in shaping the digital experiences for our clients. You will define product features and functionality requirements to ensure that our solutions deliver value and meet client needs. Your responsibilities will include managing product implementation projects, coordinating with Tech and Ops teams, and working with vendors on customization and integration efforts.
You will enhance customer lead analysis tools and identify key moments in the customer journey to help clients save time and realize value from our solutions. You will also own the third-party integration roadmap, ensuring that our products work seamlessly within Hibu's ecosystem. Your role will involve data analysis to track trends and provide insights to marketing and training teams, helping to create effective marketing collateral and case studies.
Hibu offers a collaborative work environment where your contributions will directly impact our clients' experiences. You will have the opportunity to work on innovative digital products and solutions that drive client success. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.
Join us in our mission to empower businesses with effective digital solutions and help them grow. We provide competitive compensation and benefits, along with opportunities for professional development and career advancement.
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