Performance Marketing Lead

Who you are

You have a proven track record in performance marketing, with at least 5 years of experience in developing and executing successful paid media strategies. Your expertise spans various platforms, including Google Ads, LinkedIn Ads, and Instagram, and you are comfortable experimenting with emerging channels to optimize acquisition efforts. You possess strong analytical skills, allowing you to interpret data and make informed decisions that drive growth. Your collaborative nature enables you to work effectively with cross-functional teams, including design and content, to create compelling campaigns that resonate with target audiences. You are strategic yet hands-on, ready to dive into the details of campaign execution while keeping an eye on the bigger picture. You understand the importance of building a sustainable marketing foundation and are passionate about leveraging technology to improve the debt capital markets landscape.

Desirable

Experience in the financial services sector or with B2B marketing is a plus, as is familiarity with data-driven marketing tools and analytics platforms. You are adaptable and open to learning, eager to stay ahead of industry trends and best practices in performance marketing.

What you'll do

As the Performance Marketing Lead at 9fin, you will own the entire paid media strategy, from planning and execution to experimentation and optimization. Your primary responsibility will be to build and scale our paid acquisition efforts across various platforms, ensuring that we effectively reach and engage our target audience. You will manage the budget for paid media campaigns, making data-driven decisions to allocate resources efficiently and maximize ROI. Collaborating closely with design and content teams, you will develop creative and compelling ad copy and visuals that align with our brand and resonate with potential clients. You will continuously analyze campaign performance, using insights to refine strategies and improve results. Your role will also involve conducting A/B testing to identify the most effective messaging and targeting approaches, ensuring that our campaigns are always evolving and improving. You will report on key performance metrics to stakeholders, providing transparency and insights into the effectiveness of our marketing efforts. Additionally, you will stay informed about industry trends and emerging channels, bringing innovative ideas to the table that can enhance our marketing strategy.

What we offer

At 9fin, we are committed to fostering an inclusive workplace where everyone can thrive. We recognize that diverse teams lead to more creative and productive environments, and we encourage applicants from all backgrounds to apply. You will have the opportunity to work in a fast-growing company that is revolutionizing the debt capital markets with cutting-edge technology. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to transform how financial information is accessed and utilized, making a meaningful impact in the industry.