Senior Product Marketing Manager

Who you are

You have over 5 years of experience in product marketing, ideally within the tech or fitness industry — you've successfully led marketing initiatives that resonate with active communities and understand the nuances of consumer behavior in this space. Your adaptability allows you to thrive in a fast-paced environment, and you are eager to make an immediate impact on the business. You possess strong analytical skills, enabling you to leverage market insights and customer research to inform your strategies. Collaboration is key for you; you enjoy working across teams, including Product, Brand & Social Media, PR, Design, and Growth Marketing, to bring your vision to life. You are a strategic thinker who can influence product roadmap prioritization through competitive intelligence and customer feedback. Your passion for fitness and movement aligns with Strava's mission, and you are excited to help athletes achieve their goals.

Desirable

Experience in a leadership role within product marketing is a plus — you have a track record of mentoring junior team members and fostering a culture of marketing excellence. Familiarity with digital marketing tools and analytics platforms will enhance your ability to drive data-driven decisions.

What you'll do

In this role, you will be responsible for shaping the future of Strava's Product Marketing team — you will lead initiatives that enhance the user experience for millions of athletes. You will collaborate closely with the Product team to ensure that market insights and customer needs are at the forefront of product development. Your role will involve conducting thorough market research and competitive analysis to inform marketing strategies and product features. You will also work with the Brand & Social Media team to create compelling narratives that resonate with our audience. Your insights will guide the development of marketing campaigns that drive user acquisition and engagement. You will be a key strategic partner in defining the product roadmap, ensuring that it aligns with user needs and market trends. Additionally, you will analyze campaign performance and user feedback to continuously optimize marketing efforts. You will represent the voice of the customer in cross-functional meetings, advocating for features that enhance the Strava experience. Your leadership will help cultivate a high-performing marketing team that is passionate about motivating athletes.

What we offer

Strava offers a dynamic work environment where you can make a significant impact on the lives of athletes worldwide. You will have the opportunity to work with a talented team that shares your passion for fitness and technology. We provide competitive compensation and benefits, including opportunities for professional development and growth within the company. Join us in our mission to connect the world through movement and help athletes live their best active lives.