Senior Director of Marketing, Web & Product Led Growth (PLG)

Who you are

You are a seasoned marketing professional with extensive experience in leading web strategies and product-led growth initiatives. With a strong background in digital marketing, you understand how to turn web discovery into a consistent source of new customers. You have a proven track record of driving demand through innovative marketing strategies and are adept at aligning web initiatives with overall business goals. Your leadership skills enable you to inspire and guide teams towards achieving ambitious growth targets.

You possess a deep understanding of the developer-first platform landscape, particularly in search, observability, and security. You are skilled at creating engaging user experiences that facilitate discovery and evaluation of products. Your analytical mindset allows you to leverage data to inform decision-making and optimize marketing efforts. You are comfortable navigating complex environments and can effectively communicate the value of products to diverse audiences.

Desirable

Experience in a high-growth technology company is a plus, as is familiarity with AI and cloud-based solutions. You are passionate about helping organizations leverage their data effectively and are committed to driving customer success through innovative marketing approaches.

What you'll do

In this role, you will own the web strategy for Elastic, ensuring that the platform is discoverable and easy to navigate for potential customers. You will lead initiatives that drive product-led demand, focusing on how users discover and engage with Elastic's offerings. Your responsibilities will include developing and executing marketing strategies that enhance user acquisition and retention, as well as optimizing the user journey from discovery to trial.

You will collaborate closely with cross-functional teams, including product management and engineering, to align marketing efforts with product development. Your role will involve analyzing user behavior and market trends to inform strategic decisions and improve the overall customer experience. You will also be responsible for building and mentoring a high-performing marketing team, fostering a culture of innovation and accountability.

What we offer

Elastic provides a dynamic work environment where you can make a significant impact on the company's growth trajectory. You will have the opportunity to work with cutting-edge technology and contribute to a mission-driven organization. We offer competitive compensation and benefits, along with opportunities for professional development and career advancement. Join us in shaping the future of search and AI solutions for businesses worldwide.