Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Mexico
Directive Consulting is seeking a Digital Marketing Manager to develop and execute data-driven marketing strategies for B2B clients. You'll leverage skills in SEO, Google Ads, and analytics to optimize campaigns and drive customer acquisition. This role is remote and ideal for a T-Shaped Marketer with SaaS expertise.
You have a strong background in digital marketing with a focus on B2B strategies — your experience includes developing comprehensive marketing campaigns that drive customer acquisition and engagement. You are a T-Shaped Marketer with deep expertise in Paid Media, SEO, and Conversion Rate Optimization (CRO), allowing you to craft effective strategies that meet client goals. You thrive in fast-paced environments and are obsessed with performance metrics, always looking for ways to optimize and improve campaign results. Your ability to interface with clients and pitch strategies is exceptional, ensuring that you not only execute campaigns but also build strong relationships with stakeholders. You are data-driven and enjoy analyzing results to inform future marketing efforts, making you a valuable asset to any team.
Experience in the SaaS marketplace is a plus, as it allows you to understand the unique challenges and opportunities in this sector. Familiarity with various marketing tools and platforms will enhance your ability to deliver results. You are eager to learn and adapt to new marketing trends and technologies, ensuring that your strategies remain innovative and effective.
In this role, you will be responsible for managing a select number of client accounts, ensuring their performance marketing needs are met with excellence. You will develop and implement marketing strategies that focus on generating SQLs and driving customer engagement. Your day-to-day tasks will include analyzing campaign performance, optimizing digital marketing efforts, and collaborating with cross-functional teams to align on goals and strategies. You will also be tasked with pitching new strategies to clients, ensuring they understand the value of your recommendations and how they align with their business objectives. As you work with clients, you will monitor key performance indicators and adjust campaigns as necessary to exceed expectations. Your role will also involve staying updated on industry trends and best practices, allowing you to bring fresh ideas to the table and continuously improve your marketing strategies.
Directive Consulting values a people-first culture, fostering a diverse and inclusive environment where all team members can thrive. As part of our team, you will have the opportunity to work with innovative brands and make a significant impact on their marketing efforts. We offer competitive compensation and the flexibility of remote work, allowing you to balance your professional and personal life effectively. You will be part of a collaborative team that encourages creativity and values your expertise, providing you with the support you need to succeed in your role. We believe in continuous learning and growth, offering opportunities for professional development and advancement within the company.
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