Global Marketing Lead

Who you are

You have a proven track record in global marketing, with experience in managing complex marketing strategies across diverse geographic markets. Your hands-on approach allows you to navigate the intricacies of different customer segments, particularly in high-volume environments. You understand the challenges faced by businesses in Emerging Markets and are passionate about creating equal access to financial solutions. Your leadership skills enable you to inspire and guide a team towards achieving impactful marketing goals.

You possess strong analytical skills, allowing you to make data-driven decisions that enhance marketing effectiveness. Your ability to collaborate with cross-functional teams, including product and sales, ensures that marketing strategies align with overall business objectives. You are adept at utilizing various marketing channels and tools to reach target audiences effectively.

Desirable

Experience in the fintech sector or with cross-border payment solutions is a plus. Familiarity with digital marketing tools and platforms will enhance your ability to execute successful campaigns. A background in working with diverse teams and understanding cultural nuances will be beneficial in this role.

What you'll do

As the Global Marketing Lead at Verto, you will be responsible for developing and executing comprehensive marketing strategies that resonate with businesses in Emerging Markets. You will lead initiatives to enhance brand awareness and drive user acquisition through targeted campaigns. Collaborating closely with the product team, you will ensure that marketing efforts effectively communicate the value of Verto's solutions to potential customers.

You will analyze market trends and customer feedback to refine marketing strategies and improve engagement. Your role will involve overseeing the creation of marketing materials, managing social media presence, and coordinating events that promote Verto's mission. You will also work on building partnerships that enhance Verto's visibility and credibility in the market.

Your leadership will be crucial in fostering a culture of innovation within the marketing team, encouraging creative approaches to problem-solving and campaign execution. You will mentor team members, helping them grow their skills and advance their careers within the organization.

What we offer

At Verto, you will be part of a dynamic and inclusive company culture that values diversity and aims to make a real-world impact. We offer competitive compensation and opportunities for professional development. You will have the chance to work in a mission-driven environment, contributing to the democratization of global finance and empowering businesses in Emerging Markets. Join us as we continue to transform the landscape of cross-border payments and create equal access to financial solutions for all.