An individual contributor covering the Americas in key markets like Canada and Brazil. This role will work cross functionally to deliver comprehensive view of all sports in those regions and work with internal partners to drive monetization. Connect to the larger strategy across Live Sports while adhering to local rights and dynamics. Partner closely with the leagues in those markets to innovate for ads over the course of the partnership for both fans and advertisers. Be an expert in multiple sports and understand international rights and relevant go to market differences across the regions. Think big on building out partnerships with ad tech, sponsorship, PV business, production, measurement, Ads, devices, and all potential businesses across Amazon. Ensure that we are delivering innovations on behalf of customers and continue to elevate the roadmap for Live Sports across the Americas.
Key job responsibilities
Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising across all sports properties, in the Americas by region.
• Maintain firm grasp of video advertising by market in Tier 1 and Tier 2 leagues for any competitive trends to identify and assess opportunities
• Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources
• Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams
• Work directly with all sales teams on enablement and demand generation strategies to achieve revenue and adoption targets
• Aggregate US Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon
• Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
• Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate
• Partner across Sports Brand solutions, Sports Pricing and Planning, and Sales to develop the GTM
• Host and own the mechanisms needed to deliver out on the business both in scatter and Upfront by region
• Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs
• Partner with Ads Marketing on customer-facing Sports/for live sports narratives
• Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support
• Assist in regional training development for sales enablement execution
- 7+ years of professional or military experience
- 7+ years of developing, negotiating and executing business agreements experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level- Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
- Experience selling to Fortune 1000 or Global 2000 organizations
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