Transforming home healthcare for older adults
Birdie, headquartered in Holborn, London, is a healthtech SaaS company backed by Index Ventures, transforming home healthcare for older adults. With $57.8 million in Series A funding, Birdie provides innovative solutions using AI and machine learning to support over 700 care service providers in the...
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Birdie is a registered B Corp, emphasizing socially and environmentally responsible practices. The company focuses on empowering in-home caregivers wi...
Birdie is seeking a Product Marketing Lead to drive the go-to-market strategy and customer insights for their innovative home healthcare platform. This role requires strong strategic thinking and storytelling skills to effectively position Birdie's offerings.
You have a proven track record in product marketing, ideally with experience in the healthcare or technology sectors. You excel at gathering and systematizing customer insights, which informs your strategic decisions. Your ability to craft compelling narratives around products sets you apart, allowing you to effectively communicate value to diverse audiences. You are passionate about improving care for older adults and are motivated by the impact of your work. You thrive in fast-paced environments and are comfortable collaborating with cross-functional teams to achieve shared goals. You understand the importance of data-driven decision-making and are adept at using insights to shape product and commercial strategies.
As the Product Marketing Lead at Birdie, you will be responsible for developing and executing the go-to-market strategy for our platform and its associated products. You will act as the voice of the customer, gathering insights that will drive product development and marketing initiatives. Your role will involve creating and refining messaging and positioning for all elements of Birdie's offerings, ensuring that they resonate with our target audience. You will collaborate closely with product management, sales, and customer success teams to align marketing efforts with business objectives. Additionally, you will analyze market trends and competitive landscape to identify opportunities for growth and differentiation. Your storytelling skills will be crucial in crafting compelling narratives that highlight the benefits of Birdie's solutions, ultimately driving user acquisition and engagement.
At Birdie, we are committed to building a diverse and inclusive team. We offer a supportive work environment where your contributions are valued and recognized. You will have the opportunity to work on meaningful projects that have a direct impact on the lives of older adults and their caregivers. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to transform home healthcare and make a difference in the lives of those we serve.
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