Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Channel Marcom team is responsible for driving all marketing communications in the indirect channel, delivering best in class Apple customer experience across all customer touch-points, including communications and merchandising strategies within partners’ brick-and-mortar and online environments.
Description
We are looking for an experienced marketer and project owner to be responsible for driving global localization and origination campaign in Latin America for Apple’s hardware, business segments and Apple services as well as seasonal and tactical campaigns in all indirect routes to market.
You will collaborate closely with cross-functional teams both within and outside of Marcom, and need strong ownership to drive world-class marketing and communication solutions for Apple’s indirect routes to market.
Minimum Qualifications
8+ years experience in marketing communications at an advertising agency or in-house marketing communications team
Experience with international account management and/or strategy for a global brand
Experience leading brand communications from strategy to execution
Knowledge and understanding of social/digital platforms
Bilingual in English and Spanish or Portuguese
Preferred Qualifications
Related knowledge of channel marketing rigor, including visual merchandising, retail marketing/campaigns, Point of Sale, and customer-engagement programs.
A deep understanding and curiosity in the consumer journey, and its opportunity to drive connected creative ideas and Route to Market strategies.
Experience partnering with, and building productive relationships with Creatives.
Strong project management skills with demonstrated ability to multitask and set priorities within tight timelines and high expectations.
A strong understanding of production and the creative process for developing integrated campaigns.
Ability to operate effectively even when things are uncertain. Adapting quickly to changing conditions.
Ability to think clearly and strategically. Seeing ahead to future possibilities and translating them into breakthrough strategies & creative briefs that show clear connection between vision and action. Also able to distill big decisions down to their determinative factors.
Strong collaboration and interpersonal skills. Capable of encouraging, inspiring and influencing others to work together to move things forward, both internally and externally.
Outstanding written and verbal communications skills.
Responsibilities
Work with Partner Comms, Sales, Digital CX, In-Store Platforms, Brand, Strategy and PM teams to identify key business challenges and opportunities. Translate business objectives into strategic comms plans as well as insightful briefs that will inspire the best creative work.
Serve as single point of contact for responsible projects from an overall planning, communications and deliverables perspective, representing ALAC’s needs with Worldwide Marcom to clearly articulate local insights, objectives and solutions for responsible campaigns.
Oversee cross-functional creation and production process, work closely with internal teams and external agencies to ensure flawless execution and timely delivery of assets that meet the business needs.
Collaborate with cross-functional teams to ensure alignment between Sales and Marketing throughout the campaign planning and production process.
Provide hindsights and learnings to local and Worldwide partners, innovate and evolve the work and how we make it.
Provide hindsights and learnings to local and Worldwide stakeholders, innovate and evolve the work and how we make it.
Eeo Content
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
