Amazon.com strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon.com continues to grow and evolve as a world-class e-commerce platform. Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world.
Amazon.in is seeking an experienced, dynamic, data-driven content acquisition resource based in Chennai. The role will have responsibility for creating, managing and expanding our content provider network and relationships. The individual in this role will have deep understanding of their content market, drive relationships with producers and content owners/aggregators, with the mission of improving customer experience by delivering comprehensive content selection and superior customer experience to our Amazon customers. This role will also involve negotiating license agreements and secure great content selection for Amazon. It’s a mix of strategy and execution.
Key job responsibilities
The role’s responsibilities include:
- Develop and enhance Amazon Prime's content selection strategy for feature films across Tamil language driven by data analysis, customer preferences and market dynamics. The role requires fluency in Tamil language.
- Identify content opportunities and develop partnerships with producers, studios, content owners/aggregators and TV broadcasters.
- Negotiate licensing agreements with content providers to secure high demand content for the service.
- Benchmark content and create a strategy / tactical plan to bridge the content gap.
- Build and manage relationships with heads of studios, creators and producers
- Focus on understanding content gaps, customer needs and their preferences; seek feedback and invent new delightful experiences on their behalf.
- Work closely with colleagues in other departments and locations to support existing and new services and product offerings.
- Analyze the market segment conditions and challenges to mitigate against risks and enable opportunities.
- Dive deep and analyze customer viewership data, internal and external bench-marking and other forms of secondary research. Analyze metrics/results to drive improvements in content acquisitions strategy.
- Develop and document acquisition plans, financial metrics and goals for senior management.
- Work with other teams to present content to our customers, be the strongest internal voice of our customers.
- Drive continuous improvement in all operational aspects of Amazon’s relationship with its content suppliers
A day in the life
- Negotiating license agreements to secure content selection.
- Identifying & reviewing content licensing opportunities driven by data analysis, customer preferences and market dynamics.
- Developing & reviewing plans, performance, financial metrics and goals.
- Identifying opportunities to streamline, automate and scale processes.
- Working with other teams to onboard and present content to our customers.- 6+ years experience in content acquisition or sync licensing
- Strong interest and knowledge about South Regional movies & TV
- Excellent relationship management, communication and organizational skills
- Excellent data analysis and quantitative skills
- Ability to adapt to a quickly changing, fast-paced environment
- Knowledge of MS Word, PowerPoint, Excel, Google docs and sheets
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- 7+ years experience in content strategy, licensing or acquisition working with a customer-facing media company
- Proven ability to negotiate complex license or business development agreements
- Existing strong working relationships with local content providers and aggregators
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