Senior Account Marketing Manager

 

Overview:

The Senior Account Marketing Manager will be responsible for the strategy and execution of account-based marketing campaigns targeting our base of strategic accounts with personalized 1:1 and 1:Few campaigns.

As part of a team of account-based marketers, you will manage a portfolio of high-impact, multi-touch, multi-channel marketing programs that support SolarWinds’ pipeline and revenue goals. You will be responsible for aligning with the sales organization and helping them target their most important accounts effectively and efficiently, while optimizing performance.

What will make you successful is having a strong background in ABM, field marketing, and/or demand generation, including planning, message development, execution, ROI tracking, and campaign analysis. This role is best suited for a matrix-driven high-achiever with a proven ability to develop B2B marketing programs both on the strategic and tactical levels.

 

Key job responsibilities:

• Craft and execute high-impact ABM programs with a focus on new business and deal acceleration
• Develop a deep understanding of the customer journey, product positioning and optimize campaigns to improve conversion rates at each stage
• Build personalized, AI account experiences segmented by solution, region, vertical, and/or industry to accelerate opportunity and revenue creation
• Partner with marketing operations to build AI workflows and automation that support account research, contact acquisition, digital orchestration, and outbound personalization
• Utilize ABM tools to target high-value accounts and optimize performance against segments and account targets
• Partner with content, creative, and product marketing teams to create compelling messaging and content
• Work closely with sales on outbound sales motion, including, account-specific research, contact discovery, prospecting, and follow-up
• Coordinate closely with the field marketing and partner marketing teams on regional campaign nuances, events, and field activations
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision making to optimize
• Lead A/B testing initiatives and analyze data to determine campaign effectiveness

 

Qualifications:

• At least 5-6 years in B2B, preferably SaaS experience developing and executing account-based marketing campaigns and plans
• The experience and passion to think creatively and generate ideas on how to build unique 1:1 and 1:Few campaigns using both inbound and outbound strategies
• The ability to evolve marketing programs based on performance data analysis, feedback from sales and cross-functional partners
• Proven track record driving revenue by creating and testing multi-channel campaigns and programs specific to a given region’s needs and business goals
• Experience with vendors in our current ABM toolkit such as 6sense, Mutiny, Qualified and Outreach is a plus
• Hands-on experience leveraging generative AI workflows (scoring/routing, workflows, automation) is preferred
• Ability to collaborate and report regularly across cross-functional business teams and leadership levels
• Ability to adapt and work successfully in an ever-changing environment with competing priorities
• Maniacal attention to detail, strong project management skills, enthusiastic curiosity, resourceful get-it-done orientation