Empowering SMEs with tailored financial solutions
Tide is a fintech company headquartered in the City of London, UK, dedicated to providing tailored financial services for SMEs. With over 1 million customers globally and 650,000 in the UK, Tide offers a range of products including business accounts and accountancy tools. The company has raised $410...
Tide offers a comprehensive benefits package including 25 days of paid holiday leave, flexible working arrangements, and a personal development budget...
Tide's culture is centered around addressing the needs of underserved small businesses, providing fast and affordable financial solutions. With a focu...
Tide is seeking a Senior CRM Manager to lead the campaign strategy and planning process for acquiring new customers. You'll focus on automation and personalization across multiple marketing channels. This role requires strong leadership and strategic thinking skills.
You have a proven track record in CRM management, with at least 5 years of experience in developing and executing successful customer relationship strategies. You understand the nuances of customer engagement and are adept at using data to drive decisions. Your leadership skills enable you to motivate and guide your team towards achieving ambitious growth targets. You are familiar with various marketing channels and have experience in campaign strategy and planning. You thrive in a fast-paced environment and are passionate about delivering exceptional customer experiences.
Experience in the fintech or banking sector is a plus, as is familiarity with automation tools and CRM software. You have a knack for identifying trends and translating them into actionable strategies. Your analytical mindset allows you to assess campaign performance and make data-driven adjustments. You are comfortable collaborating with cross-functional teams, including marketing, sales, and product development, to ensure alignment and maximize impact.
As the Senior CRM Manager at Tide, you will take ownership of the campaign strategy for acquiring new customers through various channels, including card readers, payment links, invoicing, and QR codes. You will analyze market trends and customer data to identify opportunities for growth and develop targeted campaigns that resonate with SMEs. Your role will involve leading a team to implement a first-class automation and personalization program, ensuring that all customer interactions are tailored and impactful. You will work closely with marketing and product teams to align strategies and drive customer engagement. Additionally, you will monitor campaign performance, providing insights and recommendations for continuous improvement. Your leadership will be crucial in fostering a culture of innovation and excellence within your team.
At Tide, we are committed to creating a diverse and inclusive workplace where everyone can thrive. You will have the opportunity to work with a talented team dedicated to transforming the small business banking market. We offer competitive compensation and benefits, along with opportunities for professional growth and development. Join us in making a meaningful impact on the lives of SMEs and be part of a company that values your contributions and supports your career aspirations.
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