Public Relations Lead (Contract)

Who you are

You have a strong background in public relations and brand management, with at least 5 years of experience in a similar role. You excel at developing PR strategies that resonate with target audiences and drive engagement. Your writing skills are top-notch, allowing you to craft compelling pitches and press releases that capture attention. You are adept at building relationships with media and influencers, leveraging these connections to enhance brand visibility. You understand the importance of data-driven decision-making and can analyze the effectiveness of PR campaigns to optimize future efforts. You thrive in a collaborative environment, working closely with cross-functional teams to align PR initiatives with overall business goals. You are passionate about outdoor spaces and sustainability, aligning with Yardzen's mission to transform the outdoor renovation industry.

What you'll do

In this role, you will lead the development and execution of Yardzen's PR strategy, focusing on building brand awareness and credibility. You will pitch stories to media outlets, write press releases, and create engaging content that highlights Yardzen's innovative approach to outdoor design. You will identify and cultivate strategic partnerships that can amplify Yardzen's reach and drive organic traffic to the platform. You will monitor media coverage and analyze the impact of PR efforts, adjusting strategies as needed to maximize effectiveness. You will collaborate with the marketing team to ensure that PR initiatives align with broader marketing campaigns and messaging. You will also engage with local contractors and industry influencers to foster relationships that support Yardzen's growth objectives. Your role will be pivotal in shaping how Yardzen is perceived in the market and driving demand for its services.

What we offer

Yardzen offers a dynamic work environment where creativity and innovation are encouraged. As a contract role, this position provides flexibility while allowing you to make a significant impact on the brand's growth. You will have the opportunity to work with a passionate team dedicated to transforming outdoor spaces and promoting sustainable practices. We value collaboration and support professional development, providing resources to help you excel in your role. Join us in our mission to help homeowners envision and create their dream outdoor spaces.