Product Marketing Manager, Competitive Intelligence

Who you are

You have a strong background in product marketing, ideally with experience in competitive intelligence and market analysis. You understand how to create frameworks for evaluating competitors and can effectively communicate insights to stakeholders. Your collaborative nature allows you to work closely with product, marketing, and sales teams to enhance market positioning. You are detail-oriented and can create comprehensive competitive toolkits and training materials that highlight unique selling points. You thrive in a dynamic environment and are passionate about driving business growth through strategic marketing initiatives.

What you'll do

In this role, you will create and evolve a framework for understanding the market and prioritizing competitors. You will monitor and analyze the competitive landscape, focusing on product offerings, pricing strategies, and marketing activities. Your responsibilities will include creating and maintaining competitive toolkits, battle cards, and training content that emphasize Asana's competitive advantages. You will enable sales teams to effectively position Asana against competitors, ensuring they have the resources needed to succeed. You will also collaborate with various stakeholders to craft strategies that keep Asana at the forefront of the market. Your insights will play a crucial role in shaping the company's marketing campaigns and overall business strategy.

What we offer

Asana offers a collaborative and inclusive work environment where you can thrive. You will have the opportunity to work with a talented team dedicated to driving positive change through technology. The company provides a hybrid work model, allowing flexibility in your work schedule. Asana values its employees and invests in their growth and development, providing resources and support to help you succeed in your role. Join us to make a meaningful impact in the world of productivity and collaboration tools.