Integrated Marketing Manager

Who you are

You have 5+ years of experience in integrated marketing, particularly within the technology or cybersecurity sectors. You possess a strong understanding of demand generation and pipeline management, and you thrive in a metrics-driven environment where accountability for campaign performance is key. Your collaborative spirit allows you to work effectively with cross-functional teams, including Public Relations, Sales Enablement, and Product Marketing, ensuring that all marketing initiatives align with business objectives. You are adept at developing go-to-market strategies and executing campaigns that resonate with target audiences. You understand the importance of data in driving marketing decisions and are comfortable analyzing campaign performance to optimize future efforts.

Desirable

Experience in cybersecurity marketing or familiarity with managed security services is a plus. You have a knack for storytelling and can translate complex technical concepts into compelling marketing messages that engage potential customers. Familiarity with marketing automation tools and CRM systems will enhance your ability to execute integrated marketing strategies effectively.

What you'll do

As the Integrated Marketing Manager for Managed Security Services at SonicWall, you will be responsible for crafting and executing integrated marketing strategies that drive demand and generate pipeline for our offerings. You will lead the development of marketing campaigns from inception to execution, ensuring that they are aligned with our business goals and resonate with our target audience. Your role will involve collaborating closely with various stakeholders, including Sales, Product Marketing, and Marketing Operations, to ensure that all marketing initiatives are cohesive and effective. You will analyze campaign performance metrics to assess the effectiveness of your strategies and make data-driven decisions to optimize future campaigns. Additionally, you will oversee the execution of go-to-market strategies, ensuring that all marketing materials and communications are on-brand and effectively communicate our value proposition.

What we offer

At SonicWall, we pride ourselves on fostering a diverse and inclusive work environment. We offer competitive compensation and benefits, including flexible work arrangements that allow you to balance your professional and personal life. You will have the opportunity to work with a talented team of professionals dedicated to providing innovative cybersecurity solutions. Join us in our mission to protect organizations from cyber threats and make a meaningful impact in the cybersecurity landscape.