Performance Marketing Specialist

Who you are

You have a solid background in performance marketing, ideally with experience in the payments or fintech industry. You understand the complexities of digital marketing and have a proven track record of driving user acquisition and engagement through data-driven strategies. You are comfortable working in a collaborative environment and thrive when given the freedom to innovate and test new ideas. You possess strong analytical skills, allowing you to interpret data and make informed decisions that enhance marketing performance. You are passionate about building exceptional customer experiences and understand the importance of aligning marketing efforts with business objectives. You are adaptable and open to feedback, always looking for ways to improve your skills and contribute to the team's success.

What you'll do

In this role, you will be responsible for developing and executing performance marketing campaigns that drive user acquisition and retention. You will analyze campaign performance metrics to optimize strategies and ensure maximum ROI. Collaborating closely with cross-functional teams, you will align marketing initiatives with product development and customer feedback to create seamless experiences. You will manage budgets effectively, ensuring that resources are allocated efficiently to achieve marketing goals. You will stay updated on industry trends and best practices, continuously seeking opportunities to innovate and improve marketing efforts. You will also be involved in reporting on campaign performance to stakeholders, providing insights and recommendations based on data analysis. Your role will require you to balance creativity with analytical thinking, ensuring that all marketing activities are both engaging and effective.

What we offer

At Payrails, we offer a hybrid working model that allows you to balance your professional and personal life. You will have the opportunity to work in a dynamic environment with a team of exceptional individuals who are committed to excellence. We provide competitive salaries and equity packages, along with 27 days of annual paid vacation to ensure you have time to recharge. Our office is located in the heart of Berlin, providing a vibrant atmosphere for collaboration and creativity. We also support relocation for you and your family if needed, and offer regular team events and activities to foster a strong team culture. Additionally, you will have access to a discounted Urban Sports Club membership, promoting a healthy work-life balance.