CRM Manager

Who you are

You have a strong background in CRM management, with experience in developing and executing retention strategies that enhance customer engagement. You understand the importance of data-driven decision-making and are skilled at analyzing performance metrics to inform strategic adjustments. Your collaborative spirit allows you to work effectively with marketing, product, and platform teams to create seamless user journeys. You are innovative and enjoy pushing boundaries to create engaging campaigns that resonate with users. You thrive in a fast-paced environment and are excited about the opportunity to contribute to a growing startup.

Desirable

Experience in the gaming or social casino industry is a plus, as is familiarity with CRM tools and platforms that enhance customer engagement. A creative mindset and a passion for gaming will help you excel in this role.

What you'll do

As the CRM Manager, you will manage Modo Social Casino’s CRM strategy with a primary focus on driving retention KPIs, reducing player churn, and reactivating lapsed users. You will monitor and analyze CRM performance metrics, providing actionable insights and regular reporting to inform strategic adjustments and improve ROI. Developing and executing CRM campaigns, including ad hoc and automated retention campaigns, will be a key part of your responsibilities. You will collaborate closely with marketing, product, and platform teams to create cohesive user journeys, integrating CRM touchpoints seamlessly within the overall customer experience. Additionally, you will oversee all aspects of promotional setup, including campaign ideation and creation, ensuring that each initiative aligns with the overall strategy and objectives of Modo Social Casino.

What we offer

At ARB Interactive, you will be part of a vibrant and innovative team that values creativity and collaboration. We offer a dynamic work environment where your ideas can flourish, and you will have the opportunity to make a significant impact on our retention marketing efforts. Our culture is built on curiosity and fun, and we encourage you to bring your bold ideas to the table. We believe in the power of teamwork and support each other in achieving our goals. Join us and be part of a company that is recognized as one of LinkedIn's Top 50 Startups in the United States.