Regional Marketing Manager, MENA

Who you are

You have a proven track record in marketing, particularly within the MENA region, with at least 5 years of experience in developing and executing marketing strategies that resonate with diverse audiences. Your creativity shines through in your ability to devise innovative campaigns that capture attention and drive engagement. You are adept at using social media platforms and influencer partnerships to amplify brand messaging and reach new users. Your experience in PR has equipped you with the skills to manage media relations and generate buzz around product launches and initiatives. You understand the nuances of the Arab consumer market and can tailor marketing efforts to meet their unique needs and preferences. You thrive in collaborative environments, working closely with global teams to align marketing strategies with broader company goals.

Desirable

Experience in the education technology sector is a plus, as is familiarity with data-driven marketing approaches that leverage analytics to inform decision-making. A background in digital marketing tools and platforms will enhance your ability to execute campaigns effectively.

What you'll do

In this role, you will be responsible for making Duolingo the go-to language-learning app in the MENA region. You will develop and implement marketing strategies that increase brand awareness and user acquisition. Collaborating with the Regional Marketing Director, you will create campaigns that resonate with local audiences, utilizing your expertise in social media, influencer marketing, and PR. You will analyze market trends and consumer insights to identify opportunities for growth and innovation. Your role will involve coordinating with global marketing and product teams to ensure alignment and consistency in messaging across all channels. You will also track and report on the performance of marketing initiatives, using data to refine strategies and improve outcomes. Your creativity and leadership will be essential in driving the success of Duolingo's mission in the Arab region.

What we offer

Duolingo offers a dynamic work environment where you can contribute to a meaningful mission of making education accessible to all. You will have the opportunity to collaborate with talented professionals from around the world, gaining insights and perspectives that will enhance your marketing expertise. We provide a flexible remote work setup, allowing you to balance your professional and personal life effectively. As part of our team, you will have access to continuous learning opportunities and resources to support your career growth. Join us in our mission to transform language education and make a positive impact on learners globally.