PCX Lead (CRM Strategy & Account Lead)

Who you are

You have a strong background in CRM strategy and account management, ideally with over 5 years of experience in a similar role. Your expertise lies at the intersection of strategy, data, and personalization, making you a hybrid of a CRM strategist, loyalty architect, and account leader. You are fluent in customer experience design and technical enablement, with hands-on exposure to Adobe Experience Cloud. You understand the importance of fostering authentic customer connections and are passionate about creating tailored marketing solutions that adapt to individual needs.

Desirable

Experience in the airline industry or with loyalty programs is a plus. You are a strong communicator and collaborator, able to work effectively with cross-functional teams including data analysts, strategists, and technologists. You thrive in an inclusive workplace that emphasizes personal well-being and are committed to driving growth through empathy and precision marketing.

What you'll do

In this role, you will own the CRM and loyalty strategy for a regional airline, leading initiatives that enhance client engagement and customer experiences. You will collaborate closely with data analysts to identify customer insights and strategists to understand customer desires. Your leadership will guide the orchestration of personalized marketing campaigns that resonate with individual customers. You will also be responsible for managing client relationships, ensuring that their needs are met with innovative solutions that leverage connected data and content.

You will work with a diverse team of creatives, technologists, and marketing scientists to activate authentic customer connections. Your role will involve developing strategies that not only drive customer acquisition but also enhance customer retention through loyalty programs. You will be expected to stay updated on industry trends and best practices, continuously refining your approach to CRM and customer experience.

What we offer

RAPP offers a dynamic work environment where creativity and collaboration are at the forefront. You will have the opportunity to work with a talented team dedicated to driving growth for clients through innovative marketing solutions. The company supports a flexible work model, allowing you to work from home two days a week while fostering in-person connections that are core to our culture. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.