Senior Manager, Product Marketing (Europe, EEA)

Who you are

You have a proven track record in product marketing, ideally within the tech or finance sectors, with at least 5 years of experience leading marketing initiatives that drive product adoption and growth. Your ability to craft compelling narratives and value propositions is complemented by your understanding of market dynamics and customer needs in the crypto space. You thrive in collaborative environments, working closely with product, engineering, and sales teams to align marketing strategies with business objectives. You possess strong analytical skills, enabling you to make data-driven decisions and measure the impact of your marketing efforts effectively. Your leadership style fosters a culture of innovation and accountability, inspiring your team to achieve ambitious goals. You are adaptable and comfortable navigating the fast-paced and evolving landscape of the cryptocurrency industry.

Desirable

Experience in the cryptocurrency or fintech industry is a plus, as is familiarity with decentralized technologies and their market implications. A background in community engagement and growth marketing strategies will enhance your ability to drive user acquisition and retention. You are passionate about the potential of blockchain technology and its ability to reshape financial systems, and you are eager to contribute to this transformation through your marketing expertise.

What you'll do

As the Senior Product Marketing Manager at OKX, you will be at the forefront of shaping the marketing strategy for our trading products. You will lead the development of go-to-market plans, ensuring that our product offerings resonate with target audiences across Europe. Your role will involve conducting market research to identify trends and customer insights, which will inform your marketing strategies. You will collaborate with cross-functional teams to create impactful marketing campaigns that drive user engagement and product adoption. Additionally, you will analyze the performance of marketing initiatives, using metrics to refine strategies and maximize ROI. You will also play a key role in building and nurturing relationships with the community, leveraging feedback to enhance our product offerings and marketing approaches. Your leadership will be crucial in guiding your team to execute high-impact marketing programs that align with our business goals.

What we offer

At OKX, we offer a dynamic and inclusive work environment where innovation thrives. You will have the opportunity to work with a talented team dedicated to reshaping the future of finance through cryptocurrency. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in our mission to empower individuals with access to the crypto economy and make a meaningful impact in the industry.