Transform your body with resistance-based workouts
Solidcore is a fitness company headquartered in Washington, D.C., specializing in high-energy, low-impact workout classes that utilize resistance-based machines. With a focus on slow, controlled movements, Solidcore offers unique 50-minute classes designed to challenge both the body and mind. The co...
Solidcore offers competitive salaries, health benefits, and a supportive work environment. Employees enjoy flexible schedules and opportunities for fi...
Solidcore fosters a community-driven culture that emphasizes personalized coaching and accountability. The focus on small class sizes allows for tailo...
Solidcore • Arlington, Virginia
Solidcore is seeking a Director of Content to enhance their brand presence through social media and influencer engagement. You'll lead a team to create compelling narratives that resonate culturally. This role requires expertise in social platforms and content strategy.
You are a culturally connected leader with a strong background in content strategy and social media engagement. With at least 5 years of experience in a similar role, you have a proven track record of building brand narratives that resonate with diverse audiences. You understand the nuances of various social platforms and can translate cultural moments into compelling content that drives engagement. Your leadership skills enable you to manage both internal teams and external agency partners effectively, ensuring that the brand remains relevant and connected to its community.
You are fluent in the mechanics of social media and have your finger on the pulse of emerging trends across platforms like Meta and TikTok. You thrive in collaborative environments and enjoy working with creative teams to develop innovative content strategies. Your analytical mindset allows you to assess the effectiveness of campaigns and make data-driven decisions to enhance brand visibility and engagement.
Experience in the fitness, wellness, or lifestyle sectors is a plus, as is familiarity with influencer marketing. You are comfortable navigating the complexities of brand partnerships and community engagement, and you have a knack for identifying opportunities that align with the brand's mission and values.
In this role, you will drive solidcore's content and social media strategy, positioning the brand as a cultural movement rather than just a workout. You will lead a talented internal team focused on influencer and social media engagement, ensuring that the brand's voice is present and relevant every day. Your responsibilities will include developing and executing content strategies that align with the brand's goals, managing influencer partnerships, and fostering community engagement.
You will work closely with cross-functional teams to create compelling narratives that resonate with the target audience. This includes overseeing the production of high-quality content across various platforms and ensuring that all messaging is consistent with the brand's identity. You will also analyze campaign performance, using insights to refine strategies and improve engagement metrics.
Your role will involve staying ahead of industry trends and adapting strategies to leverage new opportunities in the social media landscape. You will be responsible for mentoring and developing your team, fostering a culture of creativity and collaboration. Additionally, you will represent the brand at industry events and engage with the community to build strong relationships that enhance brand loyalty.
At solidcore, we believe in the power of community and the importance of a strong brand presence. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will be part of a dynamic team that is passionate about fitness and wellness, and you will have the chance to make a significant impact on the brand's trajectory. Join us in shaping the future of fitness and wellness through innovative content and community engagement.
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