Sr. Marketing Analyst, B2B

Who you are

You have 5+ years of experience in digital marketing analytics, particularly in B2B environments — you understand the intricacies of funnel metrics and how to leverage data to drive marketing strategies. Your expertise in Google Analytics and SQL allows you to analyze complex datasets and derive actionable insights that enhance marketing performance.

You are skilled in managing marketing spend and optimizing campaigns across various channels — you have a proven track record of improving ROI through data-driven decision-making. Your familiarity with A/B testing methodologies enables you to experiment effectively and refine strategies based on real-time results.

You possess strong collaboration skills, working closely with cross-functional teams including content, creative, and revenue operations — you understand that successful marketing requires a holistic approach that integrates various perspectives and expertise. Your ability to communicate insights clearly to stakeholders ensures alignment and drives collective success.

You are innovative and proactive in identifying opportunities for improvement — you stay updated on industry trends and best practices, always looking for ways to enhance the effectiveness of marketing initiatives. Your analytical mindset helps you monitor and report on key performance indicators, ensuring that all programs are on track to meet their goals.

Desirable

Experience with paid media strategies and platforms such as Facebook Ads and Google Ads is a plus — you understand how to create compelling ad campaigns that resonate with target audiences and drive engagement. Familiarity with marketing automation tools can further enhance your ability to streamline processes and improve efficiency.

What you'll do

In your role as a Senior Marketing Analyst at 2U, you will take ownership of analyzing funnel metrics across various channels — your insights will guide the optimization of both organic and paid media strategies aimed at driving lead generation and conversions for the B2B and B2C sales teams. You will actively manage the marketing spend for enterprise programs, ensuring that resources are allocated effectively to maximize returns.

You will collaborate with content and creative teams to develop high-performance paid media strategies — your analytical skills will be crucial in monitoring campaign performance and making data-driven adjustments to improve outcomes. You will also partner with revenue operations to ensure that marketing efforts align with sales objectives, fostering a cohesive approach to lead generation.

Your responsibilities will include reporting on revenue, spend, and enrollments against forecasts for the enterprise business line — you will provide regular updates to stakeholders, highlighting successes and areas for improvement. Your ability to synthesize data into clear, actionable insights will be key to driving strategic decisions.

What we offer

At 2U, you will be part of a mission-driven organization dedicated to making learning limitless — you will have the opportunity to contribute to meaningful projects that transform lives through education. We offer a collaborative work environment where your ideas are valued and encouraged.

You will enjoy competitive compensation and benefits, including opportunities for professional development and growth within the company — we believe in investing in our employees and supporting their career aspirations. Join us in our mission to deliver world-class higher education at scale.